SURBHI KASHYAP
I help build brands that people understand.
Brands communicate visually, verbally, and through every interaction. My work is to bring that communication into clarity so teams can build confidently.
How I think about brand
A brand works when its visual language and verbal language tell one story.
People should understand what you stand for without guessing.
My role is to design that story into the brand calmly, clearly, and respectfully.
CREATIVE DIRECTION IS A TEAM PROCESS
Alignment
Before design, we align on the audience and intention.
Structure
Clear systems reduce confusion and protect creativity.
Communication
Good work happens when everyone understands the message.
My role is not to control every pixel.
My role is to make sure the team is moving in one direction.
SELECTED WORK
FinTech Brand Building
Bringing clarity and calm to how a financial product communicates.
RATNAAFIN CAPITAL
NBFC Rebranding
Reframing financial communication from transactional to trust-led.
UNISON GLOBUS
Global Financial Services
Brand Communication Platform
Designing podcasts and webinars as a communication platform to build trust and credibility before selling.
COMMUNICATION BEFORE AESTHETICS
I believe design speaks, and so do words.
Typography, layout, tone, color, and copy are not separate decisions.
They are parts of the same message.​
I build strategies around communication so brands don’t look good by accident, they look right on purpose.
If you’re building something thoughtful and want clear communication,
I’d be glad to connect.
© 2024 copyright by surbhi kashyap
All rights are reserved.
Hello!
I’m Surbhi Kashyap. I hold a B.Des from NIFT and am currently pursuing an MBA in Digital Marketing from SGVU through distance learning.
With over a decade of experience, I've honed my skills in product development, digital marketing, brand management, project management, and business development. My expertise spans industries such as textiles, e-commerce, finance, advertising, marketing, and UI/UX. I specialize in crafting effective branding and marketing strategies, managing ATL, BTL, and TTL activities, and navigating complex business dynamics.
Education
2020-Present
SGVU (Suresh Gyan Vihar University)
I'm pursuing an MBA in Digital Marketing from SGVU University, which has significantly enhanced my knowledge and skills in the digital world. Through this course, I've learned how to effectively execute SEO, PPC, and social media strategies. Additionally, I've gained proficiency in using essential tools like SEMrush, HubSpot, and Hootsuite, etc
2010-2014
NIFT (National
Institute of Fashion Technology)
I graduated from NIFT with a Bachelor of Design in Apparel/Fashion Design as part of the 2010-2014 batch. My education provided me with a broad understanding of market research, concept development, design processes, product development, supply chain management, business development, branding & marketing strategies, campaign designs, and the launch of product and store outlets.
Companies I've Worked For
Professional Skills
Project Management
Efficiently oversee and execute projects.
Presentation
Deliver compelling visual and verbal content.
Art Direction
Guide the visual aspects of projects.
Brand Communication
Craft and refine brand messaging.
Growth Strategies
Develop plans to expand market reach.
Concept Development
Create innovative ideas and solutions.
Research & Analysis
Conduct thorough investigations and assessments.
Marketing Strategies
Plan and implement effective campaigns.
Creative Marketing
Innovate to capture audience interest
Design Curator
Select and organize impactful designs.
Merchandise Product Development
Design and develop new products.
Photoshoot/Video Shoot Management
Coordinate and direct visual media.
Social Media Management
Strategize and manage online presence.
Business Development
Identify and pursue growth opportunities.
UI/UX and Graphic Design
Design user interfaces and visuals.